The data involved comes from the database of Integra Information System, a leading provider of industry-specific economic information.
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We'll also talk a little bit about the abstract value of "untested ideas" and how to improve them. In this lecture, we're going to create a hypothetical idea so we can follow along with a real-life idea. We'll cover: At the end of the lecture, you'll understand how to build a rudimentary profile for your target market, how to rank them, and ultimately how to target them.