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Maple Match, for example, helps Americans fleeing the Trump presidency find a Canadian soulmate. Goss attributes the recent spike in Trump membership partly to the media attention the site has received, as well as Trump supporters seeking kindred spirits.

This latest win closely follows Ogilvy One’s appointment to British Airways European and African digital account.

It is estimated to be worth more than £2m and it is the first time BA has appointed one agency to handle the two regions, previously working with agencies on a project-by-project basis.

Ogilvy One has won the direct marketing account for e Harmony, the US-based online dating site, ahead of its launch in the UK later this year.

The agency is understood to have won the business without the pitch and it is not yet clear what marketing activity it is planning. Neil Clark Warren, an author and clinical psychologist, founded the site in 2000 and he says it is the first dating site that uses a scientific approach to match compatible singles.

Just because you have a cool hand-held digital device that lets you zip me a message at any hour of the day or night does not mean the onus is on me to manifest your intentions.


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